Fengchuang Shelves, a manufacturer specializing in the production of steel-wood shelves and display racks.
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Brand Story
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Brand Story
Fengchuang Brand Story
Zhang Chuan worked in software development in Beijing for many years after graduating from University. He happened to see the news that Shaji Town, Suining County won the "World's Best Online Business Fertile Soil Award" at the 7th Internet Business Conference hosted by Alibaba in 2010. He was surprised by the award of his hometown and township. He began to have a strong interest in the furniture e-commerce industry of the "Shaji Town Model" and keenly sensed that this might be an opportunity. After returning to his hometown in the year, he and his younger brother Zhang Feng began to investigate and investigate the current situation and development of the furniture e-commerce industry in Shaji Town. Zhang Feng, who lost school in his early years and ventured into the society, has rich production practice ability. Through visits and field visits, he came to the conclusion that the production of Shaji Town can be replicated. Zhang Chuan, with the help of Internet learning and the experience of friends, came to the conclusion that sales are also easy to copy and raise. The two hit it off and decided to learn from the experience of Dongfeng Village in Shaji Town according to the characteristics of low cost, low risk and fast growth of e-commerce, and started the road of entrepreneurship. In
2011, the fire of stars. In order to start a more secure business, Zhang Feng started from hard work and entered the Shaji factory to work and learn furniture production and manufacturing. Zhang Chuan began to participate in training and learning about the operation and sales of online stores. In
2012, the bull's knife test. Open your own online store to fully imitate the sales model of Dongfeng Village. The products are mainly imitation of popular solid wood high-end home furniture. The production of wood-based panels and steel frames with fast price and production is more suitable for transportation. Sales rely on the online store opened on Taobao. The division of labor is clear, Zhang Chuan is responsible for design and sales, and Zhang Feng is responsible for product manufacturing and delivery. In
2014, he won the first pot of gold. With the popularity of domestic 4G networks and the emergence of 4G mobile phones, e-commerce began to flourish, and online stores began to order surge frequently. The brothers earned the first pot of gold.
With the increasing shipment volume, the workshop-style production method encountered the bottleneck of output. At the same time, the quality of suppliers' products was uneven, which easily affected customer satisfaction. Moreover, the product homogeneity was serious, the price competition among peers was fierce, and there were many problems such as high logistics costs.
2015 years, break through self. The brothers decided to find another way, specializing in shelf commercial furniture. Created Xuzhou Mingzhipin Furniture Co., Ltd., established a sales department, a finance department, a production department, and a research and development department, and began to embark on a corporate operation road of independent production, design, and service. At the same time, the creation of the Fengchuang shelf brand means borrowing the east wind of the Internet to create a first-class brand of shelves, and it has realistic significance. Learn from the experience of Dongfeng Village and take the road of your own business.
2016 years, scale and maturity. Taobao established multiple Tmall online stores, and joined JD.com and Pinduoduo to actively embrace the e-commerce platform and develop rapidly on multiple platforms. Fengchuang Shelf is popular in online stores due to its easy assembly and high practicality. At the same time, the products have gradually expanded from single display shelves to shelves used in display cabinets, Nakajima and other large supermarkets and convenience stores. In order to ensure the smooth completion of orders, Zhang Chuan independently designed and developed Fengchuang ERP management system, making rational use of all resources and process management. In
2017, the integration of offline and online. Fengchuang Shelf participated in exhibitions held by many local governments and Internet platforms in China and became a well-known local shelf manufacturer and brand in Suining.
2019 years, internationalization. Fengchuang Shelf began to expand overseas business, established a foreign trade department, joined Alibaba International Station, Made in China Network, and sold Fengchuang shelves overseas.
2022 years, professional, ecological. With a mature R & D design, production, manufacturing, sales, service system. To meet the customer's personalized customization and the whole store solution design. In
2023, joined the live broadcast industry to shorten the distance between customers. Buy the office building, the department is layered, and the live broadcast room is professionally designed. Attract Shanghai and Hangzhou talents to cooperate and jointly operate and promote Fengchuang brand shelves.
Fengchuang shelves through professional services, has become a local star brand, with a role model for pioneers. The success of Fengchuang shelves has effectively promoted rural entrepreneurship and employment, promoted the improvement of the ecological environment for the development of online stores, and promoted the quality management level of the local furniture industry. Fengchuang shelves will uphold the concept of quality and service first, and actively innovate to provide customers with the best quality products and services.
Brand concept:
Quality-oriented, service-oriented, innovative and realistic
Hotline：
0086 15240494555
Building 1, Zone D, Yaqi Wanmao Center, Liangji Town, Suining County, Xuzhou City, Jiangsu Province, China 
mingpinhome@aliyun.com 
